Brands are not built overnight. Take the time to differentiate yourself and your services. Copying a competitor is only going to help the competitor you are copying as you are building their brand and messages when you copy such. This strategy is a recipe for disaster and will put you out of business very quick or slow and painful. Either way it won’t be pretty, trust me.
Focus on what it is you can offer your customers that is unique! How can you better deliver a specific service? What are the core differentiators, benefits and features of your business?
Focus on yourself, your core strengths and how they can help your customers. Focus on the near term and short term value. Focus on your own personality. Create your own brand with a personality that represents you. Don’t create a brand that is developed based on your limited skills of Photoshop at midnight.
No comments:
Post a Comment